The clocks might have rolled back, but strawberry applications are still going strong across the California coast.

As growers prepare fields ahead of planting, what happens belowground now can have an impact throughout the entire crop cycle.

Strawberries are highly susceptible to plant-parasitic nematodes, which can damage developing roots, limit water and nutrient uptake, and ultimately impact plant vigor, berry quality, and marketable yield.

For a high-value crop like strawberries, every management decision matters. Starting with healthy roots gives growers peace of mind that they’re building a strong foundation for the season ahead.

Remember, there’s no coming back from a poor start!